Clear. Trustworthy. Long-term. Since 2015 we have partnered with brands through PR, video, media and digital — turning ideas into measurable results.
We do all the things you’d expect a full-service ad agency to do — but we do them a bit differently. There is nothing “proprietary” about our processes: this isn’t rocket science, it’s advertising. What you get instead is an unbiased, honest approach to each and every strategic plan, a high number of experienced writers on staff, and a team willing to take on as much risk as necessary to be great.
Our vision is to put your vision into motion and bring it to life.
Every communication need under one roof — strategy, content, production, media buying and measurement.
It’s more than helping you place stories in today’s ever-changing media environment. It’s helping you manage your reputation through corporate and community relations, sponsorships, internal communications and crisis communications.
We build an engaging story to communicate your message. Thus, we engage and inspire your audiences and connect them to your brand in a unique way.
Digital advertising. Radio and TV. Print. Outdoor. Media strategy and buying. All working together to advance your agenda and reach your customers powerfully and cost effectively.
Website and fanpage management, Instagram and TikTok; content AWO; Facebook Ads, Google Ads, GDN and adnetwork banners, plus KOL/KOC booking & seeding.
Concept, production and communication for events — from year-end parties and product launches to activations and hosted livestreams.
A dedicated team that runs like your in-house team: design, copywriting, website, SEO and digital platform management.
The four pillars that shape how CTL Media takes on work, plans it and measures it — written on day one and unchanged since.
Different and real. An idea only counts once it is actually built.
Optimize plans and actions to achieve the highest efficiency with the lowest cost — every media dong has to work.
Add knowledge, grasp market trends and client demands instead of running on autopilot.
Confronting the challenges of the market, to bring real value to customers.
An ad agency is only as good as its work. Here’s ours — with the numbers we actually recorded.
The first time the brand built awareness on TikTok, combined with traffic to the website to increase sales. Managing Instagram and TikTok in parallel: campaign planning & management, content AWO, KOL/KOC booking & seeding and Facebook Ads. Topics covered products, promotions and daily fun at AEON. The campaign reached 150% of target.
Raising awareness for “Summer 2022”, “COCOXIM – Dalat Ultra Trail 2022” and “COCOXIM – Tri Factor 2022”: campaign planning & management, content AWO, KOL/KOC booking & seeding on Facebook and TikTok, plus digital media through PR, Google Ads and Facebook Ads.
Creative content, graphic design and social media for the International Women’s Day campaign of Orient Commercial Bank. In parallel, CTL supported the launch of the OCB OMNI digital bank: livestream scripts for the host and KOLs, social seeding, micro-influencer booking, PR content direction and a one-hour hosted livestream.
Campaign planning & management, creative content copywriting and graphic design, KOL booking & seeding and digital media through PR, Google Ads and Facebook Ads. All KPIs achieved within one month.
FOX chose CTL as its PR agency to raise awareness of the global brand in Vietnam: ongoing content strategy, a high-intensity PR article production schedule, third-party media distribution and design assets for offline events. The show ranked in the top 6 game shows at the time.
CTL’s longest partnership: media planning & buying, copywriting, PR booking, print ads, TV ads and online banners for Vietnam International Bank, continuously since 2015 — including 12 PR branding features across 2016 – 2017.
A few other things from the past ten years.
Media planning & buying, social, PR booking, print/TV ads and online banners for InterContinental Residences, Sailing Club Residences and Grand Bay Halong Villas.
Year-end party for FOX at SKYXX Garden & Lounge, 18:00 – 21:00 on 22 January 2019, with around 200 attendees.
Web branding, mobile & tablet adaptive, SEO and PR Online — aligned with ZA Cosmetic’s positioning.
End-to-end TVC production: brainstorming, script, style, storyboard, pre-production, production, post-production, voice recording, graphics, animation and sound FX.
Planning & buying plus promotional material design; rolled out on in-building and lift LCD screens.
Digital media and social for Cityland Park Hills and Cityland Giverside: content, banner ads and fanpage management.
“We have never been a typical ad agency.”
As your marketing partner, you’ll find we offer an unbiased, honest approach to each and every strategic plan — even when the right answer is “don’t do this one”.
“We are committed to story.”
We have a high number of experienced writers on staff. A lasting brand always starts with a story told properly, not with a large budget.
“We don’t just want to make money.”
Although we do want that, too. Above all, we want to make the world a slightly better place than we found it.
“And we’re fast learners.”
Keeping up with ever-changing technology, media and the consumer-controlled world are constant challenges — but challenges we relish.
“There’s nothing ‘proprietary’ about our processes.”
This isn’t rocket science — it’s advertising. We stay transparent about how we work so you always know where your money and time are going.
“We mean it when we say we take risks.”
Great advertising demands it. So we take on as much risk as necessary to be great — and we own that risk.
“It’s not about ideas. It’s about making ideas happen.” — proficiency levels as assessed by CTL Media across each service group.
Online newspapers, magazines, TV, radio, OOH and the ad platforms CTL Media works with directly to distribute your message.
Planning an event, launching a product, or looking for a communication team that runs alongside you every day — contact us today.
Can’t find what you need? Email [email protected] — we reply within office hours.
We are a full-service communication agency: Public Relations, Video Production, Advertising & Media (Radio, TV, Print, Outdoor, Digital), Digital & Social, Event Management and Full-time Support for brands that need an always-on team. You can take a single service or a full campaign package.
Every campaign has KPIs agreed before it starts — reach, impressions, clicks, engagement rate, number of articles, sentiment or sales, depending on the objective. During the run we report on a fixed cadence with raw data from Facebook Ads, Google Ads, GDN, social listening and media clipping so you can verify every number.
A focused digital or PR campaign usually takes 3 – 6 weeks from brief to launch. TVC and video production needs 6 – 10 weeks because of pre-production, production and post-production. For long-term media or social management we work in monthly and quarterly cycles.
Yes. Our “Optimization” principle is to optimize plans and actions for the highest efficiency at the lowest cost. Tell us the real budget up front — we will say plainly what is feasible and what should be dropped, instead of quietly cutting quality.
Since 2015 we have worked with banking and finance (VIB, OCB, Eximbank, mcredit), real estate and hospitality (BIM Group, InterContinental Residences Halong Bay, Sailing Club Residences, Cityland, PhoDong Village, The GoldView), FMCG and retail (COCOXIM, AEON, Shiseido, Johnson & Johnson, ZA Cosmetic), entertainment and broadcasting (FOX Networks Group, Asia’s Next Top Model) and education and technology (Phenikaa, Vicostone, FPT Shop).